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Calgary, Alberta
403.819.7473
info@ripecreative.ca
Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you (the advertiser) pay per click or impression (CPM) on an ad.
You can use Search and/or Display ads when advertising with Google.
Search ads are text ads that appear in search results. They are usually at the top of the page, and usually cost more than other types of ads.
Display ads are banner or image ads that appear on websites. These ads tend to be less expensive than search-based advertising because they're shown on third party sites rather than Google's own properties (like Gmail).
Google Ads is a highly effective way to drive qualified traffic to your business who’re searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase in-store visits.
According to a recent report by AdRoll, nearly 50% of current digital marketers spend money on paid search advertising, which means that your results are being pushed down the page beneath your competitors even if you’re ranking organically for a search term…
Google Ads displays your ad to potential leads or customers who are interested in your product or service.
Advertisers bid on search terms or keywords, and the winners of that bid are placed at the top of search results pages.
The Google Ads Auction is a process that determines which ads are shown on Google Search and Google Display Network. The goal of this process is to deliver the most relevant ads based on your customer’s search or display network activity.
The first step in bidding is for your keyword to be assigned an Ad Rank, which determines how much you’re willing to pay for it. The second step involves Quality Score, which helps determine if your ad will show up in the auction and how high up it will appear when it does show up.
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Depending on the client, industry, objectives, and locations targeted, we recommend starting budgets ranging from $1,000 to $10,000 per month.
You might have heard of keyword research, but what exactly does it mean? Keyword research is a process that helps you find out which words (or phrases) people type into search engines when looking for products or services like yours.
Keyword targeting works by showing your ad only to people who are searching for something related to your product or service – this way; you won’t pay money for clicks from people who aren’t interested in what you’re offering!
Keywords that are more specific and therefore customers have a higher intent to purchase are more expensive because they are in high demand. Keywords are popular when they have a higher ROI associated with them.
PPC Advertising is an investment that when done correctly, will bring income to your business by generating qualified leads that result in sales.
AdWords are an Investment, Not a Expense.
PPC Advertising is an investment that when done correctly, will bring income to your business by generating qualified leads that result in sales.
You Need to Run Ads for A Few Months
Google ads take time to generate results. This is because you need to update your ads and keywords frequently to ensure your ads are converting and reaching the right target audience. We do not usually recommend a campaign timeframe of fewer than three months, as the first month is about building momentum and learning best practices for your industry.
KeyWords Matter
Your keywords will be the driving factor in showing your ads to the right audience and making sure your advertising dollar is being spent in the most efficient way. Take time to do this step correctly, or get the help of a professional.
Budgets Depend on Industry & Goals
Discuss with us your goals and budget and we can make a suggestion on how best to allocate your budget.
Your Website Needs to Convert Leads
Make sure your website or landing page is mobile-friendly and is matching the content featured in your ads for better conversions.
PPC Advertising is an investment that when done correctly, will bring income to your business by generating qualified leads that result in sales.
Calgary, Alberta
403.819.7473
info@ripecreative.ca