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Calgary, Alberta
403.389.2715
info@ripecreative.ca
The first thing you should focus on is creating high-quality content that is engaging, informative, relevant, and easy to read.
Search engines such as Google are always on the lookout for websites that offer high-quality content, and this is why they rank them higher than others.
The more valuable the information on your website is for people who visit it, the better your chance of ranking highly in search engines like Google or Bing. A great way to incorporate high-quality relevant content into your website is by incorporating a blog.
The second thing you should focus on is the technical and navigational side of your website.
This includes site speed, ease of navigation, responsive design, optimized images, code, and so on.
It’s essential your site loads quickly, as this signals to Google that the content on your website is relevant and valuable. Google has a tool called PageSpeed Insights, which provides suggestions for improving load times by optimizing images and HTML code, reducing redirects, and more. Make sure you’re using a web host optimized for speed as well!
You should also be using keywords in all areas of your page, including your meta descriptions, title tags, and image alt text.
By actively updating technical aspects of your page, you are helping search engine robots find out information about your site and increase the likelihood of ranking higher.
And lastly, you should focus on link building. Link building involves acquiring links from other sites that help build your site’s credibility.
The quality of obtained links is more important than their quantity. Start by linking your website to all your social media accounts and work towards brand partnerships where your website will be featured on other websites.
You should only link your website where it makes sense to your brand. If you build links on sites that don’t resonate with your target audience, it could do more harm than good.
High rankings are essential for search engine optimization because they lead to more qualified visitors. The more qualified visitors your site gets, the more successful it will be.
Being at the top of the search engine ranking gives you an opportunity to attract many new leads who will have a chance to get acquainted with your offer and choose your services. What’s more, top positions translate into improved brand recognition and customer trust.
It is important to remember that SEO is an ongoing process, and it takes a lot of work to increase your rank, but it is so worth it.
If you have any questions or comments, please feel free to reach out!
Calgary, Alberta
403.389.2715
info@ripecreative.ca