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Evergreen vs. Trending Content: Which is better?
There are two main types of content – evergreen and trending.
Evergreen content, as the name suggests, is always relevant.
It is value-based content that is not tied to trends or current events, so the content provides value to your audience long after publishing it.
Examples of Evergreen Content:
- How-to guides
- Reviews
- Buying guides
- Tips
- Q&As
- FAQs
Why You need Evergreen Content for Your Brand:
- Rank higher on search engines
- Drive traffic to your website site or social media page
- Build your backlinks on your website
- Offer great value to your customers and set your company apart
- Generate leads & gain followers
Reels and TikToks often circulate for longer than traditional posts so by using evergreen content in these formats, you can continue attracting new followers with your video content for weeks and months to come.
Evergreen content stays fresh for a long time.
Trending content focuses on
what's hot, what's newsworthy and seasonal events.
Examples of Trending Content:
- News
- Memes
- Viral Reel Trends
- Pop Culture
- Seasonal
Why You need Trending Content for Your Brand:
- Capitalize on Trends
- Competitive Advantage
- Encourages Engagement & Shares
Posting Trending Content at the right time shows you are current and aware of your business’s cultural landscape. Posting trending content can gain you exposure online or make your post go viral!
Trending content is only relevant for a short period.
So is one better than the other?
Evergreen and Trend are important content types, and working with them together creates a more substantial social media presence that shows you are both relevant and an expert in your field. When possible, you should use a mix of both types of content. But, if you only have time to focus on one, we suggest spending your time on Evergreen content as it will stay relevant for longer, and you can repurpose the content across your social media feeds later.